 Jennifer Restivo, Director
Experience: Jennifer has delineated market strategies for a variety of therapeutic categories in both public and private payer systems. Her work has focused on product positioning, market opportunity identification, and customer segmentation to optimize access and reimbursement for oral and injectable products. Jennifer’s most recent engagements have involved the development of pre-launch strategies and tactics for infusible biologics involving both “external” market assessments and communications and “internal” account management training and process optimization. Jennifer began her pharmaceutical career in the chemistry lab where she developed and validated testing procedures for the inline and pipeline products of a leading pharmaceutical manufacturer. Following business school, Jennifer transitioned into the field of pharmaceutical marketing where she assumed both market research and marketing communications positions.
Education: Jennifer holds an MBA from Baruch College, Zicklin School of Business and a BA from Rutgers University.
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