 Rebecca Hyde, Partner
Experience: Most frequently, Rebecca's projects involve establishing compelling, competitive positioning for pre-launch products. This typically involves the synthesis of clinical, economic and competitive information into a position of recognized value – as defined by the audience's perspective – and identifying the most effective means of delivering this positioning to the target audience. Much of her recent work has been with highly complex, injectable biologics. Rebecca has also advised clients on product development, market segment strategy development, and organization optimization. Prior to joining Strategyx, Rebecca was CEO of a healthcare decision support software provider and Global Project Leader with a top pharmaceutical manufacturer, responsible for establishing the scientific, financial and commercial strategies for neuroscience products and implementing those strategies internationally. Her experience also includes creating product development programs for simultaneous regulatory filing in the US, Europe and Japan.
Education: Rebecca holds a BS in Chemical Engineering and has continued to pursue her Business Management studies at INSEAD, University of Michigan and Princeton.
|
