Strategyx' Opportunity Assessment and Segmentation tools were developed to clearly depict our client's current position within key market segments and delineate the opportunities and challenges within these segments. The tool allows end users to:

• Segment key accounts based on a defined set of criteria such as probability of new product adoption or ability to move market share
• Identify and prioritize business opportunities within target market and territory boundaries
• Facilitate brand and/or account level strategy development and tactical planning
• Optimize resource allocation to enable quicker and deeper market penetration

The ultimate result of the Opportunity Assessment and Segmentation is a tool that provides a roadmap for Account Managers and/or Brand Managers to efficiently accomplish business objectives.

The Hospital Opportunity Compass tool is both a strategy development and business planning guide that presents a comprehensive framework of the hospital market. By qualifying and quantifying product opportunities across defined territories, the tool drives a better understanding of the hospital market, facilitates strategy development for the brand, directs tactical targeting for district managers, and suggests ways to efficiently capitalize on opportunities and minimize the potential impact of competitive threats. To accomplish this, the Hospital Opportunity Compass:

• Builds the foundation for a fundamental understanding of the hospital market in relation to the retail market
• Provides quantitative segmentation that identifies opportunities and points of vulnerability in the hospital market
• Serves as a platform for coordinated sales efforts among the hospital sales force and consistent messaging to the hospital market
• Forms the foundation for a hospital strategy that is synergistic with the overall brand strategy
• Ensures effective execution of the hospital strategy by guiding the implementation of tactical programs at the account level

The end product is a tool that provides a detailed graphical representation of the hospital market that can be used by all levels of marketing and sales management to develop a hospital strategy, implement targeted programs, and disseminate a consistent message in order to drive achievement of business objectives.