Recent Engagement 3:
Business Challenge
A large biopharmaceutical company, well established in the marketing and sales of oral therapeutics, planned to launch an infusible biologic in a highly competitive therapeutic market. An organizational understanding of the issues and differences in the management and coverage policies of traditional “pharmacy benefit” therapeutics and physician-administered “medical benefit” products - and the implications of these differences to product access and uptake - was critical for a successful product launch. The client recognized a significant gap in their organizational knowledge and engaged Strategyx to develop and deliver a sweeping training initiative – focused on rapidly developing cross-functional in the medical benefit arena.
Strategyx Solution
Strategyx developed situational analyses for each payer channel - Private Payers, Medicare and Medicaid - and used these as the basis for training program development. Working in close cooperation with the client’s communications vendor, Strategyx designed the training objectives, content, agenda, format, facilitator’s guide and participant manuals for the basic and advanced training sessions and facilitate the organization-wide delivery of this training.
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