Recent Engagement 1:
Business Challenge
In order to prepare both internal and external stakeholders for their first-in-class product launch, a large biopharmaceutical manufacturer was in need of a comprehensive managed markets roadmap outlining strategic goals, cross-organizational tasks, key deliverables and critical timelines. Carefully researched segment strategies were needed for health insurance payers (managed care organizations), health care coverage sponsors (employers and governments) and influencers of health care policy (advocacy groups and disease management organizations). Strategyx was engaged to:
- Assess the organizational preparedness for launching into organized customer segments
- Synthesize the body of currently available primary and secondary research and vendor output to formulate a comprehensive situation analysis
- Develop managed markets strategic launch plan to ensure organization proficiencies and external market preparation
- Provide comprehensive support in tactical development, strategy execution, and progress monitoring
Strategyx Solution
Strategyx engaged the organization in thorough, rigorous identification of strategic market needs and in-depth assessment of the organization’s ability to deliver against these needs. Using a highly streamlined and integrated methodology, Strategyx became a partner in defining and designing a Managed Markets Launch Strategy and Implementation Plan that was able to guide the organization from strategy conception to tactical execution. This methodology enabled Strategyx and the client organization to:
- Define the likely launch scenario by market segment through delineation of key access, reimbursement and distribution issues that would shape the product’s environment
- Delineate the critical success factors required to address key issues and develop the corresponding tactics required to meet external (customer) and internal (organizational) needs
- Develop a comprehensive Managed Markets Roadmap (Gantt Chart) identifying strategic goals, key tactics, timelines, and resource needs
- Monitor the execution of the launch strategy with processes established to track and report progress
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